The three S’s – efficiency, sociability, and security – are a great foundation for any dating website. Why does it appear to be so many sites are mysteriously missing all of them using their company plans?
Submit LikeBright, a new dating site started in Seattle whose goal is to purge deception through the online dating sites world. It is a tall purchase, but Ron Lai, Sonya Lai (yes, they may be siblings), and Nick Soman are determined to meet up it. The trio came across while their studies at Harvard, and chose to receive LikeBright this season as part of the TechStars, a business enterprise that calls alone the “number 1 startup accelerator on earth,” system in Seattle.
Their goal, as explained to Aislyn Green of TechFlash.com, isn’t really difficult: “LikeBright is a TechStars Seattle business trying to make matchmaking straightforward, social and safe for females.” Women almost everywhere – and plenty of guys – complain regarding not enough confidence and rampant lying that troubles online dating services. For some, it’s become these types of an issue which they’ve given up on online dating sites altogether in support of time for the traditional methods of internet dating they’d when refused, like satisfying through buddies or at personal gatherings. LikeBright will combat this problem by “creating a dating layer-on fb to aid ladies satisfy men and women through the people they believe.”
The motivation for LikeBright came from personal experience. Sonya ended up being powered by an aspire to help the girl female buddies browse the sometimes-dangerous field of internet dating, and wished to spot increased exposure of the issues, usually dismissed, that women worry about when considering on the lookout for love on line. Ron, a frequent tourist, had been influenced generate a website that came across his nomadic needs, and Nick learned regarding the worth of fulfilling a romantic date through some body you depend on when a lady pal introduced him to his girl.
Before constructing your website, the trio conducted 50 alive interviews with ladies who wanted to share their particular experiences with online dating. The answers they was given ranged from humorous towards the horrifying, like “Everything seemed great. After which he requested myself easily smoked meth” and “he had been 11 and I needed to drive him residence. He previously walked right anywhere.” Determined the world lacked a dating site that sets females first, LikeBright was given birth to.
LikeBright is actually devoted to creating an atmosphere constructed on the 3 S’s. Signing up for the site is not difficult: it takes half a minute to join up via myspace Connect. The website encourages sociability by offering customers a social context for any singles they see and allowing them to connect with pals – affixed or otherwise not – on the website. And it is safe: women may use LikeBright anonymously, and each man on the internet site is vouched for.
